Welcome to GeneRAEtions - we're happy you're here! We are an online-only clothing boutique located in Minnesota. GeneRAEtions was created by owner, Haley, who came up with the name as a way to honor her late grandmother, Joan. Both Joan and Haley share the middle name Rae, and Haley believed "GeneRAEtions" would be the perfect way to let Joan's memory forever live on. Joan and Haley shared a very special bond as grandmother + granddaughter. Joan passed away in May, 2021, however is forever remembered for her silly, loving and spunky demeanor! We believe that a little of Joan + Haley shine through in each of the items selected on our website. We hope you find something you love that will bring out the LOVE & SPUNK in YOU! :) Thank you for supporting our small business!